Brand Finance——Global Soft Power Index 2025 Report shows that the United States continues to hold the top position in global soft power rankings. Meanwhile, China has surpassed the United Kingdom, which ranked second last year, to claim the second place globally, marking China's highest ranking in the history of this global index report.
Thanks to its diplomatic influence, favorable investment environment, and continuous economic diversification, the UAE ranks tenth globally. Its nation brand value has also increased significantly, rising from $1 trillion last year to $1.2 trillion in 2025.
In recent years, the UAE has actively explored various fields, including economy, diplomacy, and technological innovation, attaining remarkable achievements. It has secured high rankings across several key indicators, continuously enhancing its international competitiveness and influence.