The UAE is rapidly emerging as a key market for new energy vehicles (NEVs) in the Middle East, driven by ambitious government policies, a growing focus on sustainability, and increasing consumer interest.
The UAE aims to have 30% of government vehicles and 10% of all road vehicles electrified by 2030, with a long-term goal of 50% electric vehicle (EV) penetration by 2050.
In Q1 2025, Chinese brands like JETOUR witnessed a 149.7% year-on-year sales surge, ranking 4th overall. Other Chinese brands, including MG, Geely, and Haval, also performed well.